Mars Fires Snickers Chief

Mars has watched Snickers sales plummet recently which led to them quite unceremoniously firing the Snickers chief, a 20-year company veteran. I wonder what this could mean for us, if anything? What is up with Snickers anyway? Anyone know? Anyone? Bueller? Personally I think this is good for us and TBWA, the company's efforts to turn around its snack division began sometime ago and included shifting the account from BBDO Worldwide to TBWA. I think this move will only strengthen the partnership between Mars and TBWA. The question is how can we take advantage of that? Hmm, how indeed.

Here's the full article:

Snickers Unsatisfied