Green Integer

I know that here at Integer we're working on conducting a green audit of the company, one of many ideas for advancing this company that was born out of the Iconoculture trip in October. One of the things that helps us in our efforts to be green and promote sustainability is where we work: Belmar. They already promote wind-powered street lights and solar-powered parking meters. And now, according to today's Rocky Mountain News we may soon have solar-powered parking garages.



Contiuum Development is planning on placing solar panels on top of the parking garages here in Belmar. These panels will provide enough power to run 350 homes each year, but will only be used to power the parking garages with the rest of the energy being sold back to the grid. This part of Xcel's aggressive plan (demanded by voters) to make more of the states energy come from natural, renewable resources. In general, it's a good idea and a good sign that as a city and state we are becoming more and more conscious of the problems of pollution and global warming (don't think that it's only auto emissions that create our brown cloud). In specific, it might be a good idea to figure out how Integer can get some of this energy, after all our building is linked to one of the garages.

Speaking of links click below to read the story from the RMN:

We still need more bars

I Love the Commander

Ok, so the title of this post is an inside joke that maybe only one person reading will get, but I don't care. I think it's funny. Moving along...

Below is a link to an article from this morning's AdAge. The article basically says that Jeep (owned by the Chrysler Group) is inviting agencies to come pitch, and among the agencies invited is their current AOR (and Omnicom bretheren) BBDO Worldwide. The's the gist, you want the details then click on the link. Oh and I don't know about you, but I had no idea that the former Dodgers skipper was the CEO of Jeep now. Crazy.

Detroit Still Sucks!

The Future of Advertising Has Arrived

We've seen it in science-fiction films for years, haven't we? Video billboards advertising to people? But never could this be done in reality, it would be far too expensive to treat video installations like outdoor boards! But if the technology allowed us to imbed a video chip in plastic and treat it like a poster? We'd jump all over it, right? Well, prepare to jump...

From Posterwire.com:
3D Movie Posters
Full Color Hologram One-sheets
XYZ RBG offers high resolution scanning services for film, television, video game, and other media companies. The company has worked on films in The Matrix series, Lord of the Rings, and King Kong. Through the company’s XYZ Imaging, it also offers holographic printing services. A hologram is defined as: “A three dimensional image; unlike regular images which are usually two dimensional, a three dimensional image, or hologram, appears to “pop out” of the media on which it is printed or illuminated from.”

The Ottawa Canada firm has created technology that allows eight seconds of video to be manufactured as a paper thin three dimensional hologram movie poster:

The film industry is the first target for what XYZ RGB bills as the next-generation movie poster. The company can place a short clip right in the poster, giving people a chance to view a scene without going into the theatre.

The technology is turning heads around the world. When he heard about it, Titanic director James Cameron couldn’t believe the 3-D posters were possible.

“He said to me, ‘if you have discovered imbedded video in plastic, you have discovered the holy grail of advertising,’” said Jan-Erik Nyhuus, vice-president of business development for XYZ RGB Inc.

The company demonstrated this printing technology by producing a custom made three dimensional Terminator 2 movie poster and presenting it to director Cameron. The claim is that this hologram movie poster is more advanced than past lenticular movie posters (such as the recent Spider-Man 3 lenticular poster).

Go to the

article

Wanna see some awesome examples?

Animate Me!

Check out the soccer poster for the best example of the technology!