Basketball Shoes Come Back to Earth

I never thought I'd be saying this but, Thank God for Stephon Marbury. He has started a sneaker line called Starbury. The idea behind this is to make cool sneaks affordable for everyone. He remembers what it was like growing up on Coney Island, the 6th out of 7 children, in a family that could only afford hand-me-downs. Sneaker prices are creeping upwards of $175 for "top of the line" shoes, and what child outside of gated communities can afford that?

So Stephon Marbury created the Starbury line of sneakers: sleek, comfortable, affordable. Currently they're only sold at Steve and Barry's®, but they retail for $14.98. Yep, $15. And Ben Wallace of the Chicago Bulls has since gotten on board to have his own line of Starbury sneakers. Other NBAllers are also in talks to create their own Starbury. People are hoping these are successful to bring sneaker prices back down to earth. I'm hoping it's successful to make the sneaker industry competitive and honestly priced, two things it hasn't really been since the first $100 pair of Air Jordans hit the shelves.

Chuck Taylor Eat Your Heart Out