Now, this is how you promote a damn movie! First, the site featured a Wanted poster for The Joker along with an incomplete police report.
That went down.
Then a couple weeks ago it was replaced with a pumpkin. A pumpkin with the Batman logo carved in it and a flickering candle inside. One side of the pumpkin slowly rotted over the two weeks.
Now, this is what's up: a national scavenger hunt to reveal a message. Ingenious.
Clown Around
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Serving the Dichotomous Aims of Furthering Knowledge; Debasing Societal Mores; Observing Popular Culture; and, Above All, Predicting the Future!
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