The Spin Cycle

Here's a perfect example of an agency in full spin mode. Now, reading this article printed in today's Rocky Mountain News (3-27-07) you might get the impression that Morey Evans is an up-and-coming downtown Denver agency. While the article details their new Vehix.com TV campaign (and how they film most of their spots in Denver) they also mention what should be an impressive roster of clients for a boutique shop: the aforementioned Vehix.com, Good Times, and Metro Brokers. Maybe if you're a young college grad looking to get a foot in the industry you might read this article and decide this is a good place to start.

That's the perception.

Here's the reality. Their client roster used to be more impressive boasting Qdoba Mexican Grill in addition to three notable clients listed above. They used to be a growing office with a stable of talented young people on both the Creative and Account Service sides. Past tense. Most of the talent that I knew, or knew of, at Morey Evans is long since gone, tired of bureaucratic games, double talk, and back stabbing. Qdoba is gone. And, I heard last week, that Morey Evans is slashing all benefits to their employees and asking them to "go part time."

Doesn't exactly sound like a place I'd want to work for. And that's why this article is a perfect example of the PR machine in full-blown spin cycle. I mean you never saw an article about their TV with their old campaign for Vehix, or Good Times, or when they ran a very successful on-line promotion for Qdoba. Never heard about them when they were healthy, but now that they're critical they're calling in all the best spin doctors. Apparently someone's still working full-time over there.

The Morey Evans Spin Cycle