8.07.2006

Mobo

Mobo is short for "mobile order," and is a way for Manhattanites to order and pay for food ahead of time. All a person has to do is use their mobile phone, or a computer, to text an order to a restaurant from a selected list and pay with a linked credit card. The restaurant sends a text when the order is ready and they even have a special Mobo counter for pickup. As Iconoculture says, "Hyper lives demand maximizing all of the gadgetry at our fingertips. 'Fast Food' doesn't mean the same thing it did even five years ago, and consumers expect businesses to keep up."

Yet another example of how we're using technology to make our lives not easier, but even more hectic. The quicker we can get things done, the more we can fit into a day. Our lives are being lived faster and faster, and people are taking less time to pause and actually enjoy life.

All in all, this is a pretty cool service and I would definitely take advantage of it. But every thing has its dark side, in this case it's another luxury that will aid certain people in obtaining even higher stress levels which, of course, will lead them to go to their doctors and demand better medication. So you could say that Mobo, if successful, will be a boon for the pharmaceutical industry. Or maybe I'm just being cynical.

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